Category: Audiology Marketing

Considering using your logo on your website, marketing materials or letterhead? Think twice before you do. Read the following first. Why do people love logos? […]

Here’s a fact about your practice you probably know… For each patient who willingly walks in the door and you see, there are three more who could use your services who never call.

Isn’t it odd that almost every alarm clock made has a built-in function to encourage you to make procrastination your first act of the day? You know what I’m talking about, the snooze button.

What do you do for fun? I like to wind down at the end of the day by winding up on my bike. Going out […]

151 years ago, Ivan Turgenev from Russia wrote, “A picture shows me at a glance what it takes dozens of pages of a book to […]

Last October, hurricane Sandy came ashore in our coastal Connecticut town. And while damage was less than in many towns, lots of low-lying houses were flooded. Which was a game-changer!

Why are most audiology and hearing aid practice’s websites a big waste of time and money? It’s a fundamental problem with style! No, I’m not […]

Want to attract more patients like bees to honey? Should you use discounts? You know – send out a mailer a few times a year offering new patients or previous patients 15% or $500 off?

Want to see your practice grow this year, to double your profits without doubling your hours at the office? The simple answer is to manage your practice’s growth.   Read More >

Do you have a website? Want it to help you attract more patients, increase appointments, and sell more hearing aids?

Where are the real profits in your practice, that gold mine you’ve been looking for? I never mined gold in California. Never walked the hills […]

My father in-law Frank used to do this all the time and it drove me bonkers. The whole family, my wife, our two kids, mother […]

Quick question. How can you tell if your online Audiology marketing is working? Uncover the real truth. Which of the following is the most important to your success:

Want to grow your practice? Want to attract more patients? Would you like to sell more top dollar hearing aids to more people so they can hear better and live better?   Read More >

Just got back from another week with friends earlier this month in Costa Rica. I’m not bragging, I’m just showing you that it’s possible… What’s […]

I cannot tell you how many times I’ve heard clients express disappointment in the results of their advertising efforts. My conversations on this topic generally […]

I am passionate about developing the training programs my clients and peers in the hearing industry have demanded.  But sometimes they are like the horse […]

If you have an adolescent in the house, you may find yourself saying the same thing over and over, whether it’s clean up your room, […]

Is your website like a billboard on a dirt road? It is, if, during an online search, your website doesn’t show up on the first page of Google (or any search engine for that matter)!

Did you know that the average time spent viewing a website is 48 seconds? Conversely, if that website contains a video, the average viewing time increases to 5 minutes and 50 seconds!

Studies have shown that it can cost $250-$300 in audiology marketing expenditures to bring a new patient through your doors.  That’s a pretty hefty investment, […]

Planning is a critical part of your success as a business owner and whether those plans are operational in nature or have to do with […]