Category: Audiology Marketing

Spoiler alert! Audiology marketing forecasts bear a lot of similarities to weather forecasting. This past 4th of July weekend the weather forecast for Saturday was […]

Imagine you took a spring trip to picturesque Paris, France where the trees were in bloom. (Not Paris, Maine where there was still snow on […]

Before You Spend Another Dime on Marketing, You Should Know… Want to attract more new patients and hit your goals?  But your current marketing isn’t […]

Every day we hear concerns from practice owners who are worried that the low-price over-the-counter hearing devices that are coming on the market will drastically […]

You ever wonder why some practices take off and others just sort of scrape by? Five years ago, two practices signed on with MedPB within […]

How do you prepare for the unexpected? Yes, it’s true, the last 18 months have taken us all by surprise. Yet while some people constantly […]

What’s holding your practice back? Ever have a patient come to you who is struggling to hear only to discover they’d been sold a piece […]

Skeptical with good reason With 25 years in audiology, the audiology practice owner had tried 4 different marketing firms. Firms that had turned up the […]

What’s a quick and easy way to increase the number of hearing aids you sell? “The more time an audiologist spends with their patient, the […]

Why do patients wait, on average, seven years before seeking help with their hearing? They don’t see the urgency. They don’t understand how it connects […]

It used to be that people in audiology were pretty upbeat. Lately, for some practices, the mood has shifted from excited to anxious. What happened? […]

What’s that ringing you hear at this time of year? For some, it’s just tinnitus acting up. But for most, it’s the sound of stores […]

Karl Strom, Editor in Chief of Hearing Review, discusses the future of audiology in the post-pandemic world and how OTC will affect the future of […]

The Challenge: to Grow Your Audiology Practice Want to increase your revenue by 61% or more? If you could, how much more would that be […]

For years now, audiology has been anticipating over-the-counter hearing aids. Some are even dreading it. And while OTC hearing aids are likely to bring change […]

Are turkeys gobbling up your hearing aid sales? I know it can feel that way over the Thanksgiving holidays. All of a sudden that steady […]

We were trying to figure out how to email you chocolate when we came up with an even sweeter idea: sending you 26 ideas to […]

Sometimes it feels like all the government does is take your taxes and argue. Who knew they’d give us such a gift to your practice […]

What’s the big barrier to hearing aid sales? And what can you do to overcome it and help more new patients with the latest hearing […]

For the last 10 years, we’ve heard this refrain at this time of year: sales are slow during the holidays. But the truth is, it […]

If you’re an audiologist and interested in SEO to attract more patients, you need to know that most SEO firms are selling you a placebo. […]

December is a Great Time to Sell Hearing Aids Most of what you’ve been told about selling hearing aids in the dead of winter is […]

When summer heats up, do your sales dry up like grass during a drought? The common wisdom is that as the summer heat sets in, […]

Valentine’s Day can be frustrating for audiologists: Here you have the ideal solution to improve relationships — the gift of better hearing — and yet […]